videos tagged inspiration

Check out this video from the Washington Post. Note the customer interviews — they keep coming back for different reasons - a special occasion, to reward themselves, to see new flavors…these are all strategies you should be incorporating in your cake or cupcake business marketing…

Baker Sylvia Weinstock demonstrates how to make the perfect chocolate cake.

Say it with Cupcakes! Chef Alison McLoughlin of The Culinary Institute of America has a great suggestion: create a beautiful “bouquet” of floral cupcakes for any festive celebration. Get the recipe