If you are running a wedding cake business, you should think about what the customer is looking for and thinking about. This video represents the kind of information that brides are getting when searching for a cake decorator.

Wedding cake designer Shinmin Li started baking wedding cakes after training in fine art. It’s not that jarring of a change, if you think about it. Li owns I Dream of Cake in San Francisco, and spends her time obsessing over cake consistency, design details, and whether her clients will eat the finished product.

Say it with Cupcakes! Chef Alison McLoughlin of The Culinary Institute of America has a great suggestion: create a beautiful “bouquet” of floral cupcakes for any festive celebration. Get the recipe

If you’re like me, you love watching the process of cake making — especially when it’s condensed down into a few minutes. This video from the folks at chocolatetelevision.com is mesmerizing. Navigate over to their site where, as they say,”television never tasted so good.”

If you’ve ever wanted to learn how to decorate with fondant but were afraid of how difficult it looks, check out this video from the instructors at Planet Cake.

David Overton, The Cheesecake Factory CEO, talks about The Cheesecake Factory’s 30th anniversary, how they got started and how business is doing.

Lolo over at VeganYumYum.Com (voted Best Food Blog of 2007) has a great idea for cupcake or cake decorations made from marzipan. She was featured on the Martha Stewart show on February 25, 2008. Again we see how critical the use of the internet and social tools like flickr and youtube are in reaching wider audiences. Not only are the cupcakes beautiful, but the photography is awesome and immediately draws you in. I love the thoughtful detail in ideas like this. Lolo posted the vi...